| By Nathan Shaw, Efficiency Trainer
Caz has got a web site on PMS and Hormones.
Click here to launch a picture of the 'before' web site.
Here are the email comments I gave her.
Web Design:
- Get rid of the google ads at the top, if they're there because the site is free, so pay for a site, if you want to make money.
- Don't make the title all caps.
- Make the text Black.
- Make the background light yellow not blue . Make the banner section thin, not wide like it is.
- "Welcome This website is about the different methods I have tried to." Those are all wasted words. A visitor will leave in 4 seconds unless they have a strong reason to stay. The first words could be 'Free report revealing x-years of personal research for how to solve PMS and hormone problems.
Web Conversion:
Put an opt-in box so people have to give name and email. Offer them a report or top tips Free for opting in. Then you can create autoresponder series selling them health related products via affiliate programs on health. Plus the one's you recommend they get.
Web Traffic:
What keywords are you using? How many searches a month do they get?
I'll have a picture available once she's made the changes.
And then I might have more comments for her for further site development.
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 Proceed to Internet Marketing Strategy section 4 - Web Copywriting & Conversion.
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