Market Research And Niche Selection

The Concept of Niche Marketing Research & Selection

Niche Marketing Lesson 101: Gary Halbert tells the story of a group of marketing students asked what advantage they would choose when selling hamburgers as a street vendor. Some say better beef, some say nicer ketchup, some say a cheaper price, more creative students say they want a fan to blow the delicious smells at passers by. Gary's answer: The quality or price of your burger is not the key that will make you a ton of money. The one single thing Gary would choose for his hamburger stand is to be located where there is a starving crowd.

The 4 divisions of Niche Market Research and Selection

1. SELECT MARKET

2. BROAD KEYWORD RESEARCH

3. NARROW NICHE DECISIONS

4. INITIAL PRODUCT SELECTION

Truth be told, although these are 4 distinct sub-divisions, they actually merge into one process when put into action. Use the sub-divisions as a personal check-list so that you know what you're focusing on as part of the big 4-part puzzle picture of Niche Research.

Here you can take the short 4 part mini-course on Niche Marketing Analysis and Selection.

Part 1...

>>> Select Market

Your info below will bring you top recommendations with the latest Strategy updates that work right now.